WWE Pushes The Social TV Envelope At Wrestlemania 28

WrestleMania has transformed itself from a small wrestling event to an international media spectacle. In its 28th incarnation, held at the beginning of this month, there were no signs of it stopping. The WWE did something unique last year - it announced the main event for Wrestlemania over a year in advance. The big match featured Dwayne ?The Rock? Johnson, a huge cross-over star, and John Cena, the current flag bearer for the company. Recognizing the challenges of trying to keep interest for the match a year in advance, the WWE turned to social media. I wanted to some of the people driving this initiative, both on- and off-screen. Jason Hoch, SVP of Digital Operations for the WWE, discussed his social media strategies for fan engagement and social TV.

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